Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … 3, No.1, pp.16-26, March 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) 16 ISSN 2053-5783(Print), ISSN 2053-5791(online) SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola … Unlock the full document with a free trial. and Lee, P.C., 2012. Find alternative means of settling such disputes- as Patent wars may have an intense effect on the company, thus, the companies involved in the dispute may agree to sit down and discuss the way forward by compensation payments made to the firm’s violated patent. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. What can brand leaders learn from how Apple builds everything they do around “making technology so simple that everyone can be part of the future.” Apple has done a great job in taking that brand idea and stretching it across their brand story through advertising, and their innovation plan (as they have entered many new technology categories). Cotter, T.F., 2013. Innovation, firm strategy, and patent litigation. Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. Bergman, K., 2014. Other consuming countries of Apple products are Japan and South Korea (Jeruss, Feldman, and Walker, 2012). Reporting by Dan Levine and … Assessment 1- Part A- Case Study-1- Managing Growth…, Write a case study on supply chain network design.…, ACCT3102 Individual Case Study Assignment…, INTELLECTUAL PROPERTY CASE STUDY OF APPLE AND SAMSUNG, Samsung: Background, PEST Analysis, Recommendation. Apple and Samsung have shown that they are very sleek in their operations. Case Study Apple vs Samsung - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. How to forecast cross-border patent infringement?—The Case of US international trade. Therefore, Apple won a court case against Samsung for $1.05 billion because of patent infringement by Samsung for copying a specific feature. Samsung’s top five leading markets for their smartphones and tablets are; China, United States of America, India and Brazil. Law enforcement should make use of these things," Gula said. Filitz, R., Henkel, J. and Tether, B.S., 2015. Tang, V., and Huang, B., 2002. CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). It is also important for a company to register with patents so as to protect their products from copycats who exist in the market. Lee, P.C., and Su, H.N., 2014. … Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. In the first trial, it was found out that Samsung had willingly violated Apple’s design and utility patents, therefore, the court ordered a compensation of sh. Winner: We'll see. Social network analysis of patent infringement lawsuits. Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. Take a look at our Apple case study. Apple is accusing Samsung of infringing on software patents related to its iPhone. "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Levy, S., 2012. Initially, fast reading without taking notes and underlines should be done. Wired, 20(12), pp.202-209. The jury has ruled that Samsung willfully infringed a number of Apple patents (more on that in a minute) in creating a number of devices (more coming up on that, too) and has been ordered to pay Apple $1. High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Personal essay … The United States Court verdict involved the filing of two separate lawsuits. Consumers will, therefore, have no other option than to purchase other phones for the safety of their use. If the copycat company accepts to pay the penalty or licensing fee, it can either accept to incur the cost on its own or shift the costs to its consumers by increasing the prices of its products thus resulting in decreased demand if prices of the competitor’s products remain the same (Tang and Huang, 2002.). Apple sued Samsung yesterday, the latest in a long line of IP lawsuits against Android device manufacturers. Samsungimmediately incurs Judge Kohs ire by publicly disclosing material that hadbeen excluded from the trial and for failing to prevent deletion of relevantevidence. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. The Apple-Samsung lawsuits. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. Available at SSRN 2340899. In April 2011, Apple Inc. (Apple) sued Samsung Electronics, Co., Ltd. (Samsung) and argued that certain design elements of Samsung’s smartphones infringed on specific patents for design elements in the iPhone that Apple holds. Stats & Facts. Cotter, T.F., 2013. An exploration of the use of registered community designs. Watch this exciting video to know about the patent war prevalent between Apple and Samsung since 2011. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. The judge eventually reduced the payout to $600 million. Fletcher, R & Crawford, H 2014. International Marketing: An Asia-Pacific Perspective (6th ed). If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). The court soon grew tired of this, and recently denied Apple's bid to add Samsung's Galaxy 4 phone to the case. It is therefore mostly encouraged to large firms that may be able to cultivate back the funds lost in lawsuits by maximizing their profits. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Apple Vs Samsung Case Study. It was just another computer company without any real point of difference. The South Korean verdict involves the filing of a disagreement by Samsung in the South Korean Courts. Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News on everything pertaining to technology The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. 629 - 633. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. This case study "Business Strategies of Apple and Samsung" seeks to discuss the strategy employed by Samsung and the strategy used by Apple. Minns, S.E., 2014. The America Invents Act 500: Effects of Patent Monetization Entities on US Litigation. In the second trial, Apple filed a new lawsuit claiming that Samsung violated five of their patents and listed the copied products while Samsung also responded to a claim that two patents for nine phones were violated. Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). IMPORTANT!! By PON Staff — on May 14th, 2019 / Business Negotiations. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. Plaintiff. 100% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Case Study Apple vs Samsung For Later. According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. Communications of the ACM, 56(1), pp.28-31. Journal of Intellectual Property Law & Practice, p.jpt162. Patent litigation in the UK: an empirical survey 2000–2008. Shumaker, S.J., 2002. Gotts, I.K., and Sher, S., 2012. Lee, P.C., and Su, H.N., 2014. Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). Texas Law Review, 92(7). Such is the case of Samsung vs. Apple which is sprinkled with patents, trademarks or industrial designs case files and also with banning products on one or more markets. Case Study: Apple’s lawsuit on Samsung, what happened? Also, Case Study will describe why Apple Inc. is a very successful company. 3 pages. The implication of Apple lawsuit to smartphone and computer tablet industry. Initially, fast reading without taking notes and underlines should be done. This study contains the financial analysis of the Samsung and its competitor Apple as well as the industry in which Samsung is performing, and it also contains the unique issues that Samsung is … Though patents reveal the competitive position of large firms, it is an expensive way of protecting a firm from competition as it involves high taxation fees along other costs incurred in registration. Watch this exciting video to know about the patent war prevalent between Apple and Samsung since 2011. Summary of Apple Case Study Analysis 1.0 Introduction 1.1 Introduction of Apple: Apple Inc. is the most famous name in the technology sector, it is an innovative electronics manufacturer, which is giving benefits to the consumers and to the suppliers, and the company is using successful strategies in the market so the best results could be achieved. Apple vs samsung 1. Despite the increasing sales experienced by Apple, Samsung still leads in the market worldwide. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. In April 2011, Apple filed multiple lawsuits, spanning dozens of countries, against Samsung for patent infringement. Golden, J.M., 2014. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a … On March 31, a $2 billion trial between Apple and Samsung began in California court. 05 billion in damages. Question 2: Discussion on the Key Lessons learned from the case study. The second Apple vs. Samsung … Love, B.J. In November 2013, another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. Kim, H. and Song, J., 2013. The Apple-Samsung lawsuit involves proceedings resulting from the violation of two types of patents; utility patent governing the features of a phone or tablet and design patents governing the appearance of phones or tablets. The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. For years, Apple and Samsung have clashed and have battled for sales. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). The Android Wars: A Case Study of Apple v. Samsung. Last week, Samsung filed a case management statement against Apples latest … JL & Tech., 20, pp.11-14. The jury held that Samsung had infringed on Apple’s patents and awarded over $1 billion in damages. The two electronics moguls Samsung Electronics Co. and Apple Inc. find themselves again in another legal battle, but this time the South Korean has accused the Cupertino company of infringing on its patent related to long-term evolution technology (LTE) and faster fourth generation wireless networking. A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. An exploration of the use of registered community designs.Research Policy, 44(6), pp.1192-1206. Patent conflicts interfere with a firm’s future operations, for incase, how Samsungs products were banned from sale resulted in large losses aside from the costs of producing the products (Gotts & Sher, 2012.). Lately, Samsung conducted an investigation of new Apple products and presented a plan to … The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. "The terrorist in this case had an Apple 7 iPhone; that's an old phone that has many remote issues with them. Samsung also sued Apple for the same and won in few cases where it did not copy specific features. Question 3: An analysis of South Korea’s Verdict and the United States court verdict. Utility patents protect the functional parts of a product. Posted on Graham Robertson Posted in How to Guide for Marketers. It started in 2010 with Samsung’s launch of Galaxy S smartphone, which to Steve Job’s disbelief resembled and used similar technology to the iPhone, the breakthrough phone that his company launched three years before. International Journal of Innovation and Technology Management, 12(05), p.1550021. This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. Apple claims that Samsung copied the features of their iPhone and iPad when they made Galaxy S, Galaxy S 11 and Tab 10.1.On the other hand, Samsung claims that Apple violated its utility patent by using its 3G capabilities in iPhones and iPads therefore Samsung claims for compensation (Golden, 2014; Levy, 2012). Jury awards $1 billion to Apple in Samsung patent case. However, Apple v. Samsung reminds us why it is important to consider filing one or more design patent applications to protect the look of a new product. Paik, Y. and Zhu, F., 2013. It demanded $2.5 billion in damages. As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. Paik, Y. and Zhu, F., 2013. Protecting aesthetic innovations? Whether damages will be tripled is a decision for Koh in the coming weeks. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. Analysis on Apple vs Samsung on the political and legal factors In this report, the case of Apple vs. Samsung has been analyzed using the existing literature including supportive cases and legal guidelines. Santa Clara High Tech. Su, H.N., Chen, C.M.L. Patent litigation in the UK: an empirical survey 2000–2008. Apple vs. Samsung: The $2 Billion Case Epilogue Case Solution,Apple vs. Samsung: The $2 Billion Case Epilogue Case Analysis, Apple vs. Samsung: The $2 Billion Case Epilogue Case Study Solution, Apple Inc. sued Samsung Electronics for approximately $2 billion, contending that Samsung offended some of its patents by duplicating Apple's product Tang, V., and Huang, B., 2002. Social network analysis of patent infringement lawsuits. Apple is well known for personal computers, Mobiles, electronics and its software. It may also result in higher costs and reduced user experiences whereby consumers will now have high costs for a device that solves the same problem but in a less “tasteful” set. Particular Antitrust Concerns with Patent Acquisitions, The. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. Question 4-Strategies to be adapted by Samsung to mitigate other lawsuits. 953 Words 4 Pages. The impact of patent wars on firm strategy: Evidence from the global smartphone market. For the past four years, Apple and Samsung have been the key players of an unprecedented legal war. Also claims that the jury rushed into a decision of offering compensation to Apple while they had no knowledge of how patents worked (Minns, 2014). Notably, 99 percent of the jury verdict was based on Samsung’s infringement of design patents, with only about 1 percent (around $5 million of the approximately $540 million jury award) based on Samsung’s infringement of utility patents. Protection Plans; About Us; Free Quote; Locations. The company may opt to shift its market to the weaker markets- in order to avoid violating the other firm’s patent or may increase resources towards marketing of their products in weaker markets in order to manage the risk. Over the past several years, Apple and Samsung have dominated the smartphone market and while doing that, they have ignited a rivalry. ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. and Temel, S., 2015. How to forecast cross-border patent infringement?—The Case of US international trade. On March 31, a $2 billion trial between Apple and Samsung began in California court. High costs are incurred in the lawsuit- this is evident from the order of compensation passed by the court thus patent conflicts are not encouraged. by Gary Benton. Shumaker & Sieffert, PA. Su, H.N., Chen, C.M.L. Apple case study: How Apple builds everything around simplicity. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). ISBN: 9781442560833. and Yoon, J.C., 2013. 629 - 633. … Protecting aesthetic innovations? Apple’s victory over Samsung would have a wide range of impacts on the consumers and the industry that include; Setting of higher prices- for the latest features of their smartphones that would have a negative impact on the users due to increase in prices while the Apple’s rivals would have to work harder to have a market share (Bergman, 2014; Fletcher & Crawford, 2014). The paper pays much attention to the factors that have contributed to the success of Apple in the smartphone industry as opposed to Samsung. It is said that case should be read two times. and Yoon, J.C., 2013. Wingfield, N., 2012. This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. Patents pose fear to entry into the market by smaller firms due to the sunk costs that may be incurred. Law enforcement should make use of these things," Gula said. International Journal of Engineering and Advance Technology Studies Vol. Cyborgs in the Courtroom: The Use of Google Glass Recordings in Litigation. Samsung should also avoid filing such expensive lawsuits- as they may end up resulting in sunk costs to the firm thus creating opportunities to other competitors in the market. Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). Your first days are free! The Apple-Samsung lawsuits. Based on the contents of the “discussion” section of this report, it is important to point out … Conclusion • The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Such disputes show that Samsung product sales are leading worldwide such that they pose a threat to Apple products, therefore, this reveals how other competing firms will put more efforts to bring it down (Lee and Su, 2014; Wingfield, 2012). Technological Forecasting and Social Change, 86, pp.125-131. Expanding Patent Law’s Customer Suit Exception. The Development of Design Law: Past and Future, London, pp.99-149. Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). Google Glass Recordings in litigation: the use of Google Glass Recordings in litigation apple vs samsung case study Remedies in litigation... In sales before the launch of the copied products of both companies after Samsung and.... 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